Number of Licenced On-Line bookmakers in the UK

You can get the latest Grand National free bets at the top of this page, or head over to our Grand National Hub for free betting tips, interviews with trainers, and more!

Match my bookie

When you want to use your free bets, you simply add the bet you wish to place to your bet slip and enter your stake. Before you place the bet, you can check that “use free bets balance” is selected. Some bookmakers, like Sky Bet, let you add the free bets by clicking a small present button next to the staking box. It is worth noting, that most bookmakers will by default use the free bets balance first rather than your actual account balance, so bare this in mind when you go to place your bet. Free bet offers can let you bet on any sport, and any market, or they can be specific to a single event, for example a specific football match.

Common bet types

It is important to make sure you check the conditions of the offer and understand the limitations of each offer to avoid disappointment when trying to use your free bets. We only use trusted and regulated bookmakers when finding you betting offers, meaning that there are no tricks or nasty surprises for how you use your free bet, and you can see exactly how you can use your free bets on each offer page. Betting sign-up offers, welcome bonuses, and free bets are a great way to get extra value from your chosen bookmaker. It is quick and easy to claim them, either by entering a code when creating your account or simply opting in to a promotion. They offer bettors an opportunity to try and land bigger odds selections, without parting with their own money – apart from any qualifying bets required to be given the free bet.

What is the best betting site?

We make choosing your perfect free bets offer easy by only showing you the best betting offers from our trusted and reliable bookmaker partners. It can be difficult trying to find the right offer for you, that's why our experts constantly review this page to make sure you can easily find the best bet for you. Before you decide which offer to go with, there a few things you may want to consider: If you are only interested in one sport, you can choose an offer that offers free bets only for that sport as these can be more generous than general free bet offers. If you’re looking to deposit a larger initial sum, then a deposit match offer may help you get more free bets. Deposit match offers are capped, but the cap can be up to £50 or even £100. Does the qualifying bet need to be a specific type? For example, a Bet Builder, a single, or each-way bet. Do you need to stake over a specific amount to be awarded the bet? Is it the value of the first bet you place?

• New customer offers often include matched free bets up to a certain value.
• Sign-up promotions may require a minimum deposit and a qualifying bet.
• Some bookmakers offer 'Bet & Get' free bets for specific events.
• Acca insurance, where stakes are returned if one leg fails, is a common promotion.
• Price boosts on selected markets are frequently used to attract new punters.
• Free-to-play prediction games with cash prizes are a newer promotional tool.

The value of several bets over a period?

Bookmaker	Year Founded	Parent Company / Owner	Headquarters
bet365	2000	bet365 Group Ltd	Stoke-on-Trent, England
William Hill	1934	888 Holdings	London, England
Ladbrokes	1886	Entain plc	Staples Corner, London
Paddy Power	1988	Flutter Entertainment	Dublin, Ireland
Sky Bet	2002	Flutter Entertainment	Leeds, England

Do you have to deposit using a specific method?

• Bet365 is renowned for its extensive live streaming service and in-play markets.
• Paddy Power is famous for its humorous marketing and special novelty bets.
• Sky Bet has strong integration with Sky Sports media and offers the Super 6 free game.
• Betfair operates the world's largest betting exchange, alongside a traditional sportsbook.
• Unibet offers a strong all-round product with a focus on European football markets.

Some offers do not work if you deposit using Apple Pay or Google Play and require card details to be used for your first deposit, make sure you check which methods work with the offer.

• Betting exchanges like Betfair allow users to bet against each other, setting their own odds.
• Spread betting operators (e.g., Spreadex) offer a different type of financial risk/reward.
• Pool betting, such as the Tote for horse racing, pools all stakes with dividends paid.
• Specialist bookmakers exist for niche markets like politics, entertainment, and esports.

Some offers are only valid when you place the qualifying bet on a specific event, in some cases it can even be a specific market. Most offers will require some sort of opt in before you do any other qualifying activities, so make sure to check on the offer page.

Are Free Bets really free?

Check out the T&Cs for each offer and pick the one that is right for you, our experts have selected a few of the best offers shown by the “Recommended Offer” and “Best Offer” tags. After you’ve checked you’re happy with the terms, click the link and you will be taken to the account creation process, just make sure the promo code is entered correctly when prompted! We update this page daily with the latest betting sign-up offers, free bet promotions, and enhanced odds so that you can see what all our bookmaker partners have on offer at a glance. Check back regularly to see what new sign-up offers we have and what free bets you can claim as an existing customer. Cheltenham Festival is the biggest event in the racing calendar and bookies are always looking to bring in new customers.

Where can I get a free bet?

This means there are usually a lot of offers out there, and as bookmakers compete with each other you can get bigger welcome offers. You can see the latest Cheltenham Festival offers by clicking "Cheltenham Festival" at the top of this page and seeing what is on offer. After you have found your perfect offer, you can head to our Cheltenham Festival Hub for exclusive access to trainers, updates live from the course, and free betting tips. The Grand National captures the nation’s attention every year, with the World's Greatest Steeplechase taking place in April. It is a great opportunity to claim some betting sign-up offers with competitive offers from all our bookmaker partners. For betting sign-up offers, you will need to add a code while setting up your account, you cannot retrospectively add the code once the account is created. Most free bets are awarded once your qualifying bets are settled, with many offers this is done almost immediately, and our trusted bookmakers will always try get the free bets to your account as quick as possible. Once you have met the conditions and been awarded the free bet, it is important to understand what terms can affect how you can use it: Where can I use the Free Bet? Like qualifying bets, some free bet offers will only be valid on certain events, markets, or bet types.

Types of Sports Wagers Offered in UK Online Bookmakers

If you are only looking to wager small stakes, then an enhanced odds offer would give you huge boosted odds that pays out in free bets and usually only requires a £1 stake. Bookmakers offer free bets for all their customers, usually as an incentive for loyalty. Existing customer offers can vary from free bet clubs, Bet X Get Y or just bonus credit. They usually offer these bet betting sites with free spins on registration as they want you to bet on specific events or try out new features. Free bets get their name because when you use the bet you do not have to stake your own money, as the value is covered by the free bets.

Competitive odds

While some offers will give you free bets without any money being staked beforehand, these are rarer and often tied specifically to an event, for example a free £2 Bet Builder on the Champions League final. The reality is that there will usually be some expense behind most free bet offers, for example staking or depositing a certain amount or placing a qualifying bet on a specific event. It is important to understand what is required of you in order to get your free bets before you opt in to avoid any disappointment and ensure it is credited. No deposit free bets are less common, but you can still be rewarded with free bets without depositing or staking any of your own money. The most common no deposit free bets, or no stake free bets, are usually event specific and lower amounts compared to other free bet offers.

6. 10bet

No deposit free bets are also usually available for short period of time, it is best to check back here around key sporting events, such as the World Cup, Cheltenham Festival, Grand National, and Royal Ascot. Free bets cannot be withdrawn from your account. This is because the free bet isn’t 'real' money, it is a form of credit with that specific bookmaker, it also means you can’t transfer it between bookies. It is also important to note that the free bet value is not returned in your winnings either. We’ve collected all the best offers at the top of this page to make picking a free bets offer easy. Make sure you read where the free bets can be used before opting in.

Top 15 Online Betting Sites in the UK for 2026

Insurance bets are offers that will return your stake, up to a certain value, back as a free bet if your bet loses. For example, if your horse finishes 2nd or 3rd in a specific race. Once you have met the conditions of the offer and the free bets are added to your account, you are able to start using your free bets. There are a lot of different types of free bet offer, so it is important to make sure you understand the conditions you need to meet to qualify and the terms of the free credit. Free bets normally have a few conditions attached to them, you can see a few of the most common below: Expiration Date – Free bets are usually time limited, commonly between seven days and a month.

4. BetCrown

Minimum Odds – Some free bets are credited when your bet is settled, for these offers you will need to place a bet that is above the minimum odds. For example, greater than 1/2 (1.5). Deposit Method – These are less common these days, but some new customer free bet offers require the first deposit to be done via card and will not work if you use Apple Pay or Google Pay. It is important to check the terms for this. Free bets cannot be withdrawn – As they are a form of credit offered by the bookmaker, you are not able to withdraw the value of the free bets.

Responsible Gambling

Free bets are not included in winnings – If you had £10 in free bets and placed it on a winning 6/1 single, you would only receive £60 return, rather than £70 if you had used ‘real’ money. Sport specific – Some free bets are only able to be used on certain sports. For example, you may be credited your stake as a free bet if your Bet Builder only has 1 leg let it down, however this free bet can only be used on other Bet Builders. Once you have been credited the free bets, you are able to start using them right away. You can see your free bets balance in your account, usually displayed below your account balance. Nearly all free bets have an expiry, typically they will not last longer than 7-days, but they can also be bound by specific events, for example expiring after a specific match has finished. The best UK betting sites comes down to more than just how many winnings you can land from them. That’s of course an important factor, but there are innumerable things that go into making a bettor’s playing experience an all-round positive one. When reviewing the best UK betting sites, the team at BetSelect.co.uk carry out a comprehensive and tested process, so we’re only recommending the best of the best. How we rank the best UK betting sites Virgin Bet is one of the best football bookmakers that we list, offering a huge number of football markets and a great bet £10 get £30 new customer offer.